ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

MARCH 10, 2017

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. C) 5 key CRM questions.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Show password option helps, especially on mobile. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. But bad on mobile and low quality. Validately.

San Antonio 86

San Antonio Metrics B2B Analytics 86