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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. A more complex sales cycle. B2B sales cycles can last for months, even more than a year.

B2B 130
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

Across mobile and web, new solutions will emerge that help workers connect and communicate better with their customers, analyze business data, gain new clients, manage their payroll and expenses, and more.

B2B 168
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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). Track Sales Wisely. Mobile Device User.

PPC 48
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Segment based on stage of the sales cycle.

Email 93
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Show password option helps, especially on mobile. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. But bad on mobile and low quality. Good on mobile, instructions, reporting. Show progress. Helpful messages.