Bandwidth Business Model Distribution Marketing 
ConversionXL
MARCH 19, 2020
“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Frameworks for businesses during a crisis. Tim Stewart, trsdigital. But nothing gets better if we stand still.
ConversionXL
SEPTEMBER 10, 2019
A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Every team included a mix of designers, engineers, marketers, and copywriters. Design, Product, Marketing, and Sales get pissed that you’re not in sync.
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Startup Professionals Musings
DECEMBER 21, 2013
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
David Teten
JANUARY 11, 2020
The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. In the venture capital/private equity business, investors are B2B microinfluencers. Tech stack.
Startup Professionals Musings
NOVEMBER 17, 2012
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
Startup Professionals Musings
SEPTEMBER 15, 2011
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
Startup Professionals Musings
JULY 26, 2010
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
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