Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Steve Blank

MARCH 8, 2017

When I took the job of VP of Marketing in a company emerging from bankruptcy, excuses seemed to be our main product. It drove me crazy when we failed to deliver a project for sales on time or we missed a media deadline. “We still have time.” (We We had agreed they were to go up a week ago) — I had a strong sense of déjà vu.

Bankruptcy 404

Bankruptcy Sales Channel Restful 404

The Startup Magazine

OCTOBER 5, 2020

And without a steady, sustainable stream of new customers, cash reserves will dwindle, revenues will dry up, and bankruptcy will inevitably ensue. Larger, more established enterprises can take on the cost of testing a large number of marketing channels. Leads are the lifeblood of any company. Lead generation is crucial.

Customer 94

Customer Lead Generation Early Stage Social Media 94

Women Entrepreneurs Can

JANUARY 16, 2020

What is necessary is a well-designed and informative website and social media channels. You will want to register your business name as your domain as soon as you launch and get those social media handles in place. Potential customers expect to be able to find your business online. Place Yourself Up front and Center.

Bankruptcy 52

Bankruptcy Startup Social Media Leadership 52

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Professionals Musings

FEBRUARY 20, 2017

Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional. Even Travis Kalanick, founder and CEO of Uber, filed for bankruptcy in his first startup, but obviously never gave up. “If we build it, they will come” only works in the “ Field of Dreams ” movie.

Valuation 164

Valuation Bankruptcy Cofounder Social Media 164

Hearpreneur

OCTOBER 6, 2019

After thinking about how much I enjoyed helping her business grow and learning all I could about business structure, marketing, SEO and social media to name a few, I decided to take these new skills and help other small business owners. The life of entrepreneurship is definitely overly glamorized on social media.

Entrepreneur 62

Entrepreneur Ireland LLC Kansas 62

Both Sides of the Table

JANUARY 16, 2012

GroupOn, Living Social, AdMeld, Gilt Group, Demand Media, ShoeDazzle, Tumblr, FourSquare, etc. That is best done through back channeling, where possible. Conventional wisdom says that you can only build big businesses in Silicon Valley so as a VC you need to be there. But of course that’s horse puckey. Damn you, Black Swans!

Developer 366

Developer Silicon Valley PR Las Vegas 366

Up and Running

NOVEMBER 4, 2015

That way you can get right on to your social media strategy! Social media tools. Hootsuite : Hootsuite is perfect for people who are really active on social media and managing multiple accounts. You get a knowledge base, multiple support channels, and reporting. Didn’t find a satisfactory name?

Curation 60

Curation Finder Startup Social Media 60

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. Because deliberate choices can be revisited.

Metrics 152

Metrics Analytics Search Channel 152

Transformify

JUNE 6, 2019

It may be the wrong marketing channel, inadequate optimization of digital marketing and social media campaigns that end up targeting irrelevant audience, a brand statement that actually results in annoying the users and losing their trust, product flaws, technology setbacks and much more.

Lean 56

Lean Management Technical Review Software Review 56