Startup Professionals Musings

MAY 14, 2023

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Tackling most of the support tasks yourself. Use social media for early marketing.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Find potential partners.

Cofounder 232

Cofounder Social Media SEO Revenue 232

Startup Professionals Musings

SEPTEMBER 16, 2023

Building your public image and presence should start even before product development, through your website, logo, and blogging. Establishing your brand with interactive social media. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost. The cost of social media done well is low.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

FEBRUARY 21, 2020

Contributing to industry blogs, or starting your own, is an ideal way to express your positive values, and build a reputation that can save you later if your product stumbles, or you receive some negative challenges. Reach out to friends and supporters for positive mentions.

Product 319

Product Technical Review Entrepreneur Reputation 319

Startup Professionals Musings

OCTOBER 22, 2021

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities. Let your audience help with content creation.

Technical Review 312

Technical Review Software Review Internet Revenue 312

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Viral 268

Viral Marketing SEM Campaign 268

Startup Professionals Musings

NOVEMBER 28, 2020

Building your public image and presence should start even before product development, through your website, logo, and blogging. Establishing your brand with interactive social media. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost. The cost of social media done well is low.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

MARCH 19, 2022

It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers. Another major source of services clients these days is online industry directory sites and ranking review articles. Highlight your personal leadership values and experience.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Internet 294

Internet Web Affiliate Advertising 294

Startup Professionals Musings

APRIL 2, 2022

Most consumers now research online product reviews, blogs, YouTube, Twitter, and Facebook, for authoritative guidance. Perceived authorities guide decision making, by investing time, resources, and activity in earning a position of influence, leading to a community of loyalists who follow their recommendations. Scarcity – less is more.

Customer 306

Customer Technical Review Social Media Social Network 306

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Social Network 121

Social Network Search Engineer Naming 121

Startup Professionals Musings

AUGUST 19, 2020

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Tackling most of the support tasks yourself. Use social media for early marketing.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

Startup Professionals Musings

MARCH 10, 2021

The resources are out there to help you, like the book mentioned, this blog, and many more. Rather than play the victim, you can be proactive on all these items, and stay one step ahead of your “competitors” in professionalism, timing, and preparation. Use them and win. Marty Zwilling.

Software Review 307

Software Review Due Diligence Elevator Pitch Early Stage 307

Startup Professionals Musings

AUGUST 26, 2022

More important than a business plan may be early networking, a web site and blog, and building relationships with key industry experts. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan.

Founder 262

Founder Intellectual Property Social Media Business Plan 262

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2020

Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community. Specialized services, such as accounting, require skilled people, training, and tools, and do not scale well. Collaborate with customers to tune your solution.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

DECEMBER 11, 2019

Getting a fixed price bid works for well-defined short-term projects, like blogging or programming. Ideal outsourced tasks are outside your core competency, can be specified in detail, and managed with quantified deliverables and checkpoints. Fixed price bidding is the only effective outsourcing model.”

Entrepreneur 303

Entrepreneur Philippines Bandwidth Cofounder 303

Startup Professionals Musings

MARCH 31, 2014

After you claim your identity with placeholder domain names, accounts in social networks, and common blogging platforms, your next challenge is to create enough positive content as a “Google wall” to keep negative info out of the top Google search results. Twittering. Profile sites.

Reputation 248

Reputation Affiliate Technical Review Social Network 248

Startup Professionals Musings

APRIL 14, 2014

The menu should include a link to your blog, separately set up on Blogger, Wordpress, or TypePad – all free. Now the real work begins – promotion, marketing, blogging, and all types of search engine marketing. You probably want at least a home page, product page, order page, and contact page. Life is more fun that way.

Startup 252

Startup eCommerce Hosting Bootstrapping 252

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks. Pay per click (PPC).

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

SEPTEMBER 4, 2019

These days, by starting a blog or publishing on the Internet, you don’t have to be a social butterfly to get supporters and be recognized as an influencer. Increase your visibility and expertise in your domain.

Entrepreneur 261

Entrepreneur Elevator Pitch Angel Investor Incubator 261

Startup Professionals Musings

JANUARY 5, 2019

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Pay others to handle small stuff, and keep your time available for bigger priorities. Let your audience help with content creation.

Technical Review 243

Technical Review Software Review Internet Revenue 243

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

OCTOBER 18, 2010

Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.

Affiliate 221

Affiliate Advertising Technical Review Social Network 221

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Start actively blogging on your own site, as well as on industry forums. Entrepreneurs who wait to be found are destined to spend a lot of time alone.

Elevator Pitch 315

Elevator Pitch Public Relations Social Media Startup 315

Startup Professionals Musings

SEPTEMBER 29, 2018

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Tackling most of the support tasks yourself. Use social media for early marketing.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

NOVEMBER 18, 2011

The menu should include a link to your blog, separately set up on Blogger, Wordpress, or TypePad, again free. Now the real work begins – promotion, marketing, blogging, and all types of search engine marketing. You probably want at least a home page, product page, order page, and contact page.

Hosting 248

Hosting Bootstrapping .Net Social Network 248

Startup Professionals Musings

SEPTEMBER 28, 2012

A most valuable tool is WordPress or TypePad for blogging. Of course, if you found this blog though your own initiative, I have to give you credit for being ahead of the pack. The basic tools are the platforms like Twitter and Facebook. But don’t stop there. There is TweetDeck to help you use Twitter, and YouTube for video sharing.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

APRIL 2, 2023

There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Entrepreneurs should be monitoring online curator platforms and blogs. They do need the first few steps, and where to find the next steps.

Curation 270

Curation Angel Investor Startup Incubator 270

Startup Professionals Musings

JANUARY 10, 2013

The menu should include a link to your blog, separately set up on Blogger, Wordpress, or TypePad, again free. Now the real work begins – promotion, marketing, blogging, and all types of search engine marketing. You probably want at least a home page, product page, order page, and contact page.

eCommerce 196

eCommerce Hosting Bootstrapping .Net 196

Startup Professionals Musings

MARCH 29, 2023

If you’re producing just one page, one blog post, or one sketch a week, you expect it to be good and final, and you start to worry about quality. By writing just 500 words a day in a blog, I suddenly realized that I had enough for a book in just a few months. Frequency keeps the pressure off. Frequency is a realistic approach.

Early Stage 273

Early Stage Entrepreneur Management Startup 273

Startup Professionals Musings

OCTOBER 26, 2018

Today, with instant and pervasive Internet communication, you can sell your vision via blogging, crowdfunding, and videos before you spend big money building prototypes and pivoting as you learn. Here are the specifics that I recommend to improve your odds of success: Sell the market concept before building a product.

Marketing 231

Marketing Demand Campaign Differentiation 231

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend.

Intellectual Property 235

Intellectual Property Elevator Pitch Harvest Technical Review 235

Startup Professionals Musings

JANUARY 9, 2022

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

JULY 1, 2019

Most consumers now research online product reviews, blogs, YouTube, Twitter, and Facebook, for authoritative guidance. Perceived authorities guide decision making, by investing time, resources, and activity in earning a position of influence, leading to a community of loyalists who follow their recommendations. Scarcity – less is more.

Customer 213

Customer Technical Review Social Media Social Network 213