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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. A guest writer on Moz’s blog put it this way : “From an SEO perspective, when you delete an image of my face that was outperformed by a cute model, you create a void for Google. Traffic Without Conversions is Worthless.

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

See this blog post for troubleshooting guide & detailed instructions: Debug Your Tracking Code. You can easily use your tools admin settings to filter out all your internal IP's which would solve this issue. ~ [ Update, via Deric Loh : ] #1. If they are like every other company that obsesses with PPC and Yahoo!

Analytics 122
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. They’ve also made Paid Search the default channel for any links that are tagged as CPC or PPC, which most of you probably use for your pay-per-click advertising on social media. It’s not your fault.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Find ways to connect with who you’re talking to: Read company blog posts; Listen to podcasts and conference talks; Look at previous presentations; Read job sites to find out the number of roles and job titles and how these are described; Follow and interact with companies and stakeholders on social media; Look at things you have in common (e.g.,

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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28