Bootstrapping Channel Marketing Product Development 
ConversionXL
NOVEMBER 19, 2019
We could either grab a slice of the established market or carve out a new one (e.g., A couple of factors influenced our decision: We wanted to stay bootstrapped. We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. Plenty of clients ignored us.
ConversionXL
NOVEMBER 19, 2019
We could either grab a slice of the established market or carve out a new one (e.g., A couple of factors influenced our decision: We wanted to stay bootstrapped. We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. Plenty of clients ignored us.
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Up and Running
MAY 23, 2016
A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. In the tactics section, list your sales channels and describe how you will be selling your products.
Hippoland
AUGUST 1, 2012
These days, our advertisers run the gamut — some of our advertisers make billions each year while others are bootstrapped individuals who don’t earn anything right now. They would create whitepapers or webinars or have a special freebie that was related to their product/service that people could get simply by signing up for it.
ReadWriteStart
JANUARY 26, 2012
The problem, however, is that he is assuming that an investor would fund the product development. In addition, there is significant work to do on market sizing and go-to-market strategy. Direct selling simply is not the right solution for bringing this product to market. Investors rarely fund concepts.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
On the other hand, it’s a whole universe and you’d need an interesting perspective on why you should go attack that market and face all that competition and noise and everything that’s in the market. So when you’re thinking about marketing positioning to me, that side of it is the interesting side of it.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
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