YoungUpstarts

JULY 3, 2012

timoreilly : Founder and CEO of O’Reilly Media Tim O’Reilly shares the stories of the alpha geeks on Twitter. brrhodes : IceRocket search engine founder and CEO Blake Rhodes tweets about his insights into social media and the online world. brevsin : CEO of CampusLive.com Boris Revsin discusses the startup life and his love for Boston.

Cofounder 239

Cofounder Technical Review Social Media PR 239

crowdSPRING Blog

JUNE 29, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Biggest Problem Facing Consumer Web Companies in Boston – [link]. Top 100 Advertisers Boost Ad Spending but Not In Traditional Media – [link].

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

AUGUST 5, 2012

startups, social media firms, advertising and PR companies, and more. Although there are several locations, even as far from NYC’s Soho as Los Angeles and San Francisco, the WeWork’s flagship is still the most impressive, offering an overwhelmingly collaborative community for startups, especially media and fashion companies.

San Francisco 253

San Francisco Las Vegas Seattle Phoenix 253

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. And don’t pitch a Boston newspaper on your San Francisco startup. A publication whose readers are in Boston will want to know you’re based here in Cambridge. The irony hurts. Pitch late.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

JANUARY 24, 2018

Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. She serves on the board for Big Sisters of Greater Boston, and on the board of advisors for Chewy and Dia&Co. Nancy lives in Lexington, MA with her husband and two daughters. Back to Top).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

MARCH 13, 2020

Our business is based on content marketing and digital media, which has allowed for our success to flourish. A few months later, I went on a five-day social media detox, which I had (ironically) discovered online. I started Pressed PR to serve a niche that I was a part of myself – independent musicians. That’s right.

Entrepreneur 127

Entrepreneur LLC Technical Review Finder 127

YoungUpstarts

JANUARY 5, 2016

Big brands spend millions each year on managing their presence in the media through public relations. Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. Even then, they are rarely effective at getting the media’s attention.

PR 100

PR Public Relations Denver Syndicate 100

View from Seed

MARCH 31, 2015

Below, we interview Lauren Landry, a journalist who covered the Boston innovation economy for four years prior to her recent move to Northeastern University. But if an entrepreneur is entirely flat-footed without any media connections or huge numbers just yet, how should they approach a journalist with their story?

Seed Stage 120

Seed Stage PR North Dakota Startup 120

YoungUpstarts

JULY 4, 2019

Brands that monitor feedback online, via social media platforms and review sites, will be best equipped to deal with any issues before they become major problems. In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.”

Reputation 168

Reputation Management Australia Boston 168

Duct Tape Marketing

FEBRUARY 2, 2023

Where in Boston? And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. There's gonna be no PR spin. And if you can remember that you can find my book, my blog, my podcast, my social media connections. That's right. I did run into you recently.

Community 83

Community Marketing Audience Networking 83

View from Seed

SEPTEMBER 18, 2018

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement. So we’re glad to have her (back) on board.

Portfolio 120

Portfolio Boston PR Social Media 120

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Altgate

SEPTEMBER 16, 2010

In the valley or in Boston, lawyers will often *defer* up to $25K until funding in return for 0.5%-1.0% PR/Marketing. For startups, PR firms are a waste of money. Better to do personal outreach to blogs/local media. The best early PR is a product that people actually love plus a genuine story to tell from the founder.

Software Review 65

Software Review Offshore Startup Boston 65

Rob Go

JUNE 26, 2012

A lot of ink has been spilled about the challenges of building large scale consumer internet companies in Boston. To me, the biggest challenge of consumer web companies in Boston is a lack of perspective. Also, the press doesn’t really care about Boston. Work harder at PR. It’s just harder.

Boston 53

Boston Web Distribution PR 53

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? .

Startup 120

Startup PR Cofounder Stealth 120

Duct Tape Marketing

SEPTEMBER 6, 2017

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR. John Jantsch: All right, let’s move to social media.

PR 49

PR Marketing Social Network Social Media 49

crowdSPRING Blog

MARCH 5, 2013

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. fail has never had better friends than these! We Built This City.

Missouri 102

Missouri Kansas Texas PR 102

Both Sides of the Table

JANUARY 21, 2010

Local : many entrepreneurs like to use their old friend from Boston even though they’re now living in Boulder. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. How to choose a lawyer -First, you need to pick a firm. That makes no sense to me.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

crowdSPRING Blog

AUGUST 11, 2013

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84

Lean Public Relations PR Redemption 84

www.entrepreneur.com

SEPTEMBER 22, 2011

Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? Coming soon to Dallas, Boston and Philadelphia. Financing Some Jobs Act Proposals Make Headway. Branding From Entrepreneur to Icon in Five Steps.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Hearpreneur

APRIL 16, 2016

When not in Italy leading and conducing culinary tours, I teach cooking locally in the Boston area to individuals who are new to cooking and not used to cooking at home. While numerous agencies existed that provided web services, they also focused on print, TV, radio and other media. 11 – Taking a Risk. Photo Credit: Arzu Yonak.

Italy 48

Italy Entrepreneur San Francisco PR 48

Cracking the Code

FEBRUARY 27, 2009

About Bessemer Venture Partners: Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New York, Mumbai, and Tel Aviv. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Software 2.0:

Software Review 48

Software Review Partner United States Venture Capital 48

Hearpreneur

JANUARY 7, 2017

I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. At the time, I was a doing sales and marketing for a media company.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Duct Tape Marketing

MAY 21, 2013

We listen, read tons of blogs/sites, and rely on the PR folks we have relationships with, as well. For example, after seeing Sheryl Sandberg speak in Boston recently, I felt compelled to write this ( link ), because I couldn’t not write about it. We educate marketers about what they need to know, when they need to know it.

Social Media 74

Social Media Technical Review Email RSS 74

Feld Thoughts

JULY 28, 2014

Next, there is the wonderful PR quote about the SBIC that says “Since the program’s inception, SBIC “success stories” include the funding of companies such as Apple, Costco and FedEx when they were burgeoning small businesses.” I’d be happy to meet with you.

SBIC 142

SBIC Venture Capital Colorado SBA 142

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.

San Francisco 44

San Francisco Startup PHP San Diego 44

Duct Tape Marketing

OCTOBER 19, 2017

Which is funny because to your point earlier John, that’s not like SEO necessarily, that’s advertising in social media, but it all feeds back into the SEO. Is it signing up for an email list, is it just simply maybe following on social media. Well Dan thanks for joining us and I think you’re in the Boston area, right?

SEO 39

SEO Marketing Search Artificial Inteligence 39

Hearpreneur

JANUARY 21, 2018

In contemplating various names on a plane ride coming back to Chicago from Boston, we landed in a bad rain storm with the pilot’s forecast of the storm becoming much worst and that we were very lucky to have beat the severe storm. And really in PR, the best media coverage starts with the basic pitch. Why NRGized Media?

Naming 102

Naming Rhode Island Entrepreneur PR 102

Up and Running

APRIL 17, 2013

Social media maven Ashley Mooney is also a Glass Explorer and I’m already nicknaming her the Glass Content Queen. On the eve of receiving his Glass, Scobleizer begged the question on FB: “ Would there be a privacy backlash if Google Glass identified the Boston bombers? ”. GOOGLE GLASS COULD HAVE IDENTIFIED THE BOSTON BOMBER.

Michigan 96

Michigan Boston Jordan Austin 96

ReadWriteStart

DECEMBER 20, 2012

The uber-connected and overly caffeinated social media manger. For instance, Ben Carcio, the CEO and co-founder of a startup called Promoboxx in Boston, fits more into The Sales Manager group than the Founder group (per Kriege’s loose definitions). Specialties: Complaining about PR people and embargoes. You know these people.

San Francisco 60

San Francisco Cofounder Boston PR 60

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Dont do PR upfront, dont put out a press release.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

FEBRUARY 24, 2009

It represents the triumph of learning, over the naive startup creation myths we read about in the media. What happened when we got early press (circa 2004) in violation of our own no-PR rule. The customer is unknown, the product is unknown, and startups must be built to learn. IMVU learned to learn. Please do try this at home.

Lean 74

Lean San Francisco Continuous Deployment DC 74