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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 65
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How to Differentiate Your Startup in a Red Ocean Industry

ReadWriteStart

New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. One of the more obvious points of differentiation is price. Leverage untapped channels and outlets. For example: Specific product features. Price points. Exploit key differences.

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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Your business’s operations have changed. Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. It depends.

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Lean Management: 3 Things Your Business Can Learn from Toyota

Transformify

It may be the wrong marketing channel, inadequate optimization of digital marketing and social media campaigns that end up targeting irrelevant audience, a brand statement that actually results in annoying the users and losing their trust, product flaws, technology setbacks and much more.

Lean 56
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The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

At what point in your business trajectory is it worth revisiting your brand and putting resources into a rebrand? Your business model, target audience, or goals have changed. Or you describe your company differently in every campaign. You are not sufficiently differentiated from your competition.

Developer 182
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The Ultimate Guide to Starting a Software Company

Up and Running

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when). Do it yourself.

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Transcript of How Small Businesses Can Compete in the Online Marketplace

Duct Tape Marketing

So Yahoo Small Business has been around for a while, we were started a little over 20 years ago when Yahoo bought one of the original e-commerce platforms and then since then we’ve added other products. This isn’t just a campaign where you’re trying to drive new posts and clicks.