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How To Start a Dry Carpet Cleaning Service

The Startup Magazine

Insights from market research enable you to spot both strengths and weaknesses in your planned business model – helping you steer clear of pitfalls while maximizing opportunities. Developing a Business Plan The findings from your market research should form the backbone of your comprehensive business plan.

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Ideas For Rebalancing Your Marketing Campaign During This Current Pandemic  

YoungUpstarts

The one promotional mix channel most impacted by social distancing is personal selling. What you lose in personal selling marketing power, you’ll have to make up in marketing power using other promotional mix channels. But when things happen fast, it’s important that companies respond quickly to rebalance their promotional mix.

Campaign 246
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Why Your Small Business Should Focus on Younger Customers

Up and Running

Older people cling to the notion of listening to their elders and getting advice through traditional channels. They’re accessible via more channels. Small businesses that choose to target younger people can choose from a range of viable digital channels for their promotional efforts.

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Ecommerce: How to Survive its Troughs

ReadWriteStart

On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? It’s the extent of this phenomenon that has resulted in soaring businesses across the world. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns.

eCommerce 152
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Technical Product Elegance is Not a Business Model

Startup Professionals Musings

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. So how do you go about proving the business model?

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Entrepreneurs Need Focus on Their Business Model

Startup Professionals Musings

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. So how do you go about proving the business model?

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Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

Other elements of startup focus are a bit fuzzier, so let me zoom-in on some key ones here: Type of business model. Providing shoes for the poor is a laudable goal, but quite a different business than Zappos , which sells clothes profitably, and provides free shoes for the needy due to social consciousness.