Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. Lessons Learned.

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Lean Web Coder Business Model 333

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Few entrepreneurs find this scalable and repeatable business model because it’s not easy. The cloud , open-source development tools and web 2.0 I visited Bend last year and caught up with his progress.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

MARCH 26, 2019

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone.

Lean 248

Lean Business Model Balance Sheet Video 248

Steve Blank

MAY 6, 2015

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

JANUARY 2, 2014

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

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Government Technical Review Acquisition Metrics 315

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. This post is part one.

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Lean Business Model Customer Development Guinea 298

Steve Blank

NOVEMBER 4, 2013

The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team. We’ve recorded these panels for each part of the business model canvas. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

Lean 258

Lean Customer Business Model Customer Development 258

Steve Blank

NOVEMBER 24, 2010

Compressing the Product Development Cycle. In the past, the time to build a first product release was measured in months or even years as startups executed the founder’s vision of what customers wanted. Startups traditionally required millions of dollars of funding just to get their first product to customers. Starting now.

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Silicon Valley United States Venture Capital Software Review 335

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers.

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Burn Rate Silicon Valley Marketing Boston 248

Steve Blank

FEBRUARY 16, 2012

Alexander Osterwalder and I spent last week in Salt Lake City, Utah as judges at the 2 nd Annual International Business Model Competition , hosted by Professor Nathan Furr , and his team at the BYU Center for Entrepreneurship. In an existing corporation, the business plan is the execution document for sustaining innovation.

Business Model 263

Business Model Customer Development Utah Business Plan 263

Steve Blank

JUNE 26, 2015

Gore , I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation. However in practice most companies treated the Three Horizons like they are simply incremental execution of the same business model. Horizon 1 activities support existing business models.

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Lean Management Business Model Incubator 120

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Back in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. A lot has happened since I first authored and taught the class. Four Steps.

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Customer Development Lean Developer Customer 219

Steve Blank

MARCH 5, 2015

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Alex Osterwalder – Business Models. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th.

Channel 120

Channel Venture Capital Lean Business Model 120

Steve Blank

MAY 9, 2017

Defense and Intelligence organizations drove the pace of innovation in Silicon Valley by providing research and development dollars to universities, and defense companies built weapons systems that used the Valley’s first microwave devices and semiconductor components. and there were no books, blogs or YouTube videos about entrepreneurship.

Restful 222

Restful Silicon Valley Puerto Rico San Jose 222

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) How can we attract buyers to our channel before they make purchasing decisions? The Business Model Canvas is a great way to diagram it out.

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Customer Business Model Nebraska Cloud 234

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms.

Product 436

Product Viral Channel San Francisco 436

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Filed under: Customer Development , Marketing.

Marketing 310

Marketing Audience Technical Review PR 310

The Startup Magazine

MARCH 29, 2024

Designing Your Business Model Crafting a business model is like building a blueprint for your venture. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them. Revenue streams are another critical component of your business model.

Intellectual Property 132

Intellectual Property Angel Investor Business Model Bootstrapping 132

Steve Blank

OCTOBER 11, 2016

And not keep investors informed about changes to your business model can have serious consequences. Through that process, I lost a lot including some relationships with individuals, and I started to develop symptoms of acute anxiety. . Filed under: Customer Development , SiriusXM Radio Show.

Columbus 245

Columbus Entrepreneur Ohio Cofounder 245

Steve Blank

MARCH 11, 2016

To be honest I built the class out of frustration watching schools teach aspiring entrepreneurs that all they need to know is how to write a business plan or how to sit in an incubator building a product. using the business model canvas as the framework. in order to validate/invalidate their business model hypotheses.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

OCTOBER 31, 2014

They realized if they could develop and promote a well-coordinated sports technologies industry, they could capture their unfair share of the $300 billon sports consumer market. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. while building their products in China. Establish U.S.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

MARCH 15, 2011

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?

Business Model 236

Business Model Nebraska Peru Germany 236

Steve Blank

JANUARY 14, 2014

A pivot can change any of nine different things in your business model. A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product. Business Model.

Business Model 330

Business Model Lean Customer Development Channel 330

Steve Blank

JULY 14, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. What’s the Business Model Canvas? Because at the end of the day a business model only survives if it can be profitable.”.

Channel 120

Channel Business Model Cofounder Business Plan 120

Steve Blank

APRIL 7, 2020

Finally to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.). The key principles of customer development are: There are no facts inside the building so get the heck outside. Which changes are temporary?

Customer 413

Customer Business Model Restful Video 413

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ?

Search 320

Search Business Model Customer Development Agile 320

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Before founding 2U, Jeremy developed Zinch, intended to be a virtual guidance counselor to help low-income students navigate the college application process. The problem was had the wrong business model at the time.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

The Next Web

DECEMBER 30, 2012

These are with no doubt worthwhile goals, but I’d like to pose an important challenge for founders: Make learning and development your key resolution in 2013. How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. Learn to Develop an iPhone or iPad App in 4 Weeks.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Before founding 2U, Jeremy developed Zinch, intended to be a virtual guidance counselor to help low-income students navigate the college application process. The problem was had the wrong business model at the time.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120