Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Startup Professionals Musings

MAY 14, 2012

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. I support her assertion that a business model consists of at least the first seven of the following ten basic elements: Value proposition.

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

SEPTEMBER 28, 2015

If the elements of your business aren't expertly developed and aligned, even the best dream will be in jeopardy. Such failures ignore the essential business elements investors look for before committing to a startup. Product distribution or service delivery. An understanding of cash-flow requirements.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

JANUARY 29, 2011

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. I support her assertion that a business model consists of at least the first seven of the following ten basic elements: Value proposition.

Business Model 246

Business Model Distribution Viral Green 246

The Next Web

DECEMBER 4, 2013

As a startup, you’re working with limited resources and a lean business model. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Assume passion level defines business opportunity. Entrepreneurs need to spend time working on the business, as well as in the business.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Even non-profits need a profitable business model to offset staff and operating costs. Assume passion level defines business opportunity. Entrepreneurs need to spend time working on the business, as well as in the business.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. In the investment community, this work is called proving the business model.

Product 137

Product Advisory Board Business Model Cofounder 137

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. Series B is about proving your net revenue model (can you be profitable?). Team, Product, Traction, Business Model and Market. Business Model.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. Gross Margin should take into consideration any support, installation, and servicing costs.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

DECEMBER 3, 2012

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Both Sides of the Table

FEBRUARY 3, 2011

The first did a “purchase credits&# model like iStockphoto where you then burn down the credits you bought. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. They switched to a flat rate model and sharing went up immediately.

Viral 303

Viral Investment Bankers Video Business Model 303

Startup Professionals Musings

SEPTEMBER 16, 2011

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success. Managing the Business. Here’s why.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Gust

NOVEMBER 25, 2012

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187

Up and Running

MAY 23, 2016

The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when). Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. We often tell founders that a business plan is nonsense. It''s that the business model is complex.

Analytics 167

Analytics Lean Widget Metrics 167

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 9) Accelerate portfolio company value. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) In fact, I don’t think revenue is in and of itself a goal for startups, and neither is profit.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

MAY 2, 2017

For a small business Visits are an important metric, even 500 more Visits a week can be huge. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. It is not hard to pick New Subscriptions. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

BeyondVC

JANUARY 12, 2009

  From a business model perspective we had it nailed…or so we thought…buy the hardware device at cost and we would make money back by selling a monthly subscription service.    I learned a lot from that investment.    The first lesson I learned is that "pioneers get arrows in their backs." 

Mobile 60

Mobile SMS Venture Capital Web 60