VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time).

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

OCTOBER 2, 2023

The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Each of these pieces serves as an independent magnet for customer attention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. We know how important and valuable retention is. Acquisition. They make a purchase.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Is it attracting customers but failing to retain business?

Software Review 48

Software Review Metrics Revenue Acquisition 48