Business Model Customer Development Marketing Sales Cycle 
Steve Blank
SEPTEMBER 5, 2013
Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. And what the market needed would, of course, be exactly what we had envisioned.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. Price is as important as any other feature to determine product/market “fit.” In a huge market this is probably still OK because there’s enough customers for everyone to thrive in different ways.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
AUGUST 15, 2016
But to do it, you need to actually have a sustainable business model. Starting a business is too risky. We assumed we had product-market fit and all we had to do was keep selling. The problem was had the wrong business model at the time. Our revenue model was wrong. Wanting to create impact is great.
Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Market segments drive your business model.
Steve Blank
AUGUST 15, 2016
But to do it, you need to actually have a sustainable business model. Starting a business is too risky. We assumed we had product-market fit and all we had to do was keep selling. The problem was had the wrong business model at the time. Our revenue model was wrong. Wanting to create impact is great.
K9 Ventures
AUGUST 13, 2010
It wasn’t that they didn’t want to pay, but for anything above a certain dollar amount, it had to be a committee decision, and Universities are a notoriously bad market to crack (probably second to the government). I tell these stories to lay the groundwork for what I am going to call Revenue Development.
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it.
Expert insights. Personalized for you.
315 
Let's personalize your content