Remove Business Model Remove Demand Remove Sales Cycle Remove Viral
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it. Even bootstrapped businesses can make this work (e.g. simple enough to be self-service).

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Marketing first. Product second. 2) B2B startups have high margins.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Marketing first. Product second. 2) B2B startups have high margins.

Founder 48
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Selling to large enterprises costs big dollars no matter how frictionless your sale is

BeyondVC

I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. Follow that with a 3 month implementation process to get the customer happy.

Cost 60
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Michael Kassing.