A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service).
ConversionXL
MAY 27, 2022
This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
YoungUpstarts
SEPTEMBER 13, 2018
Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. Content doesn’t have to “go viral” to benefit your business. Getting an audience is hard.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Unit economics are something I’ve found most entrepreneurs (and investors!)
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Unit economics are something I’ve found most entrepreneurs (and investors!)
BeyondVC
AUGUST 26, 2008
I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. There is nothing to install, so workers can start using online software without the aid of the tech department.
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