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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. You can get a downloadable version here.

Retention 109
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Benchmarks are typically specific to stage/business model/geo. What should our MRR growth be?

B2C 141
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How to Establish a Relationship Funnel for Long-Term Business Growth

Up and Running

You can also do the following: Increase the level of client happiness and retention. If your business involves graphic design , for example, demonstrate to a potential client the difference between a website created using free images downloaded from the internet and having bespoke images made.

Sales 152
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads.

Customer 287
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. What Are User State Models? Essentially, user state models allow you to measure quality, not just quantity. day 1 retention). Session length.

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items.

CPA 51