A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
That’s how account-based marketing got its name. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.
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