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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Our company’s stock was an inducement, but all of them were in it to help us build a better computer. Context here.)

Engineer 198
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Most Common Early Start-up Mistakes

Both Sides of the Table

These periods of time can leave a founder very vulnerable in the future. I don’t know 100% that this is true in all 50 states (if any lawyers read this please put notes in comments section) but I’m pretty darn sure that this is statuary law in California. That’s the difference between a founder and a non-founder.

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30 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

Our company is called Regex SEO, where regex stands for regular expression and SEO obviously for search engine optimization. We picked up this name because I, as the founder, consider myself a nerd. When we were searching for business ideas, my co-founder had an idea to use a Google translator. Photo Credit: Ankit Batra.

Naming 95
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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Out of the Crisis #26: Brian Armstrong of Coinbase on cryptocurrency, being mission-oriented, and institution building

Startup Lessons Learned

Just before the IPO, I had a far-reaching conversation with co-founder and CEO Brian Armstrong as he approached this major milestone for the company he co-founded back in 2012. I'm the co-founder and CEO of Coinbase. It's one of those things that founders can do sometimes where other employees are afraid to do it.

IPO 113
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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

How to Divide Equity to Startup Founders, Advisors, and Employees. The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? Equity for Founders. Lead Engineer 0.5 - 1. Office Space.

Equity 62
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Virtual Stock Exchange. Stock Quotes. When youve bootstrapped a business where youre not drawing a salary and depleting whatever savings you have, thats one of the very difficult things to do," says Toby Stuart, a professor at the Haas School of Business at the University of California, Berkeley. AllThingsDigital. SmartMoney.