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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.”

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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

Having time to think about “leadership” at most startups feels like a luxury. So spending time thinking about what your leadership style is, whether it’s effective and what you could do to improve it can yield dividends. Here are some quick guidelines on what I think it takes to build a sense of leadership: 1.

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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Why the Former President of Nickelodeon Joined mitú as CEO.

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Businesswomen’s Sustainability Leadership Summit

Sophia Perl of Wisdom

Last week, (seems that all of my postings start this way) I attended the Second Annual West Coast Businesswomen’s Sustainability Leadership Summit , a Women’s Network for Sustainable Future event , at IBM Almaden Research Center in San Jose, California. And to top it all off, she is an engineer. Gotta love that!

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. And these microwave engineers were working at startups – not large companies.

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Very few companies can make the “Four Steps to the Epiphany” work financially – this is one reason having engineering located in a cheaper country from day one is a major plus.&#

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