Why The Next Generation of Online Video Companies Will be Vertical
Both Sides of the Table
JANUARY 13, 2016
And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. This is the cycle of synergies that lead to strong vertical franchises in media. Of course there are many great verticals including: Auto, food, music, animation, shopping. ESPN in sports. Discovery in adventure and travel.
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