Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. Like this show?

Social Media 79

Social Media Media B2B B2C 79

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF. Your campaign data. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

The Startup Magazine

JULY 5, 2020

Use the multi-channel approach. Once you are done setting your priorities, you need to pick the best channels for promoting your products or services. They use a healthy mix of email, social media, and blogging to get their messages across. Today, businesses use multichannel marketing to reach out to their audiences.

Customer 166

Customer Marketing Reputation Software Review 166

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Conduct A/B Testing on Your Emails. Test both to see if one increases your open rate.

Campaign 111

Campaign Email Clickthrough Sales 111

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. Get people to sign up for your email list by giving them something of value.

Channel 132

Channel Social Media Marketing PPC 132

YoungUpstarts

AUGUST 18, 2020

You can see their engagement with your emails, their interests, and other important facts. CRM software makes it possible to design your marketing campaign based on this stage of the sales funnel. Customers often want a brand that’s active in all major channels. Connect With Customers Offline.

Customer 231

Customer Technical Review Software Review Startup 231

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Run retargeting campaigns that convert with personalized discounts 6. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). What do their email campaigns look like? What isn’t?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Another great use of content advertising can be found in email marketing. How many of them are likely to buy?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Up and Running

AUGUST 6, 2021

Had it not been for young people, social media would never have become the behemoth it is today (more on this later). Older people cling to the notion of listening to their elders and getting advice through traditional channels. They’re accessible via more channels. This provides a tremendous return on your investment.

Small Business 149

Small Business Customer Social Media Channel 149

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. BSquared.media.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

ConversionXL

OCTOBER 16, 2022

Create awareness with paid social media posts 2. Personalize the buyer journey with email marketing 5. by posting about it on social media). Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

Campaign 73

Campaign Marketing Social Media Software Review 73

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines. Social media , you fickle beast.

Software Review 79

Software Review Software Technical Review Social Media 79

YoungUpstarts

AUGUST 28, 2020

So now we get onto the handy tactics to use to push more sales through the door: Introduce a content marketing campaign. People will generally tag a brand they love on social media, and you can then share this with your audience as proof that people regularly purchase and are happy with your brand. Utilize email marketing.

eCommerce 264

eCommerce Sales Software Review Social Media 264

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 27, 2018

Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Combine social media, email marketing, and paid advertisements for ultimate impact. Create mutually beneficial partnerships with social media influencers and businesses in complementary niches.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Because each of the channels requires individual creative handling.

Social Media 62

Social Media Media Marketing Lead Generation 62

Women Entrepreneurs Can

MARCH 13, 2024

You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for. As loyal customers share their experiences on social media and local review sites, they can drive new traffic to your restaurant.

Programming 52

Programming Retention Software Review Social Media 52

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 238

Social Media Media Startup Social Network 238

The Startup Magazine

JULY 9, 2020

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. Social Media. Not just limited to giving you insights, social media can help you engage your target audience too. Good “substance”.

Customer 113

Customer Social Media Marketing Web Development 113

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Organic Social Media Campaigns. Email Marketing. Organic Social Media Cannabis Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

SEPTEMBER 1, 2020

Calculating your retention rate periodically helps you understand whether you’re nurturing your customers effectively or targeting the right people in your campaigns. A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

Occam's Razor

JULY 5, 2021

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. Signup, email me for a link to that newsletter.). An introduction to multi-channel digital attribution analysis. So did owned media. So did earned media. Attribution ?

Analytics 148

Analytics Marketing Channel Software Review 148

Occam's Razor

MARCH 23, 2021

Paid Media. Owned Media. The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ?

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. You’ve got to diversify your marketing channels and tactics.

Lean 91

Lean Small Business Software Review Marketing 91

ReadWriteStart

JANUARY 25, 2020

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. You can easily integrate this portal with different social media channels. Here, acts such as social media endorsements work best. Social media implants awareness regarding top trends.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

YoungUpstarts

NOVEMBER 5, 2017

Without question, one of the best ways to achieve this is through email marketing. A study from Custora found that email brought in 27% of overall sales during the Black Friday weekend. To stay ahead of the competition, it’s crucial that you develop a solid email marketing campaign for Black Friday and Cyber Monday.

Campaign 140

Campaign Email Marketing Sales 140

ConversionXL

FEBRUARY 10, 2021

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155

eCommerce Cofounder Community Channel 155

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. Giving your email address is asking more than just a click on a link. Retargeting — how to use it. What about remarketing?

Acquisition 127

Acquisition Cost Affiliate Customer 127

The Startup Magazine

JULY 5, 2019

Unlike in the past when business owners depended on print media and TV ads, nowadays marketing campaigns are being done over the internet. This is because the internet offers multiple online marketing channels that are way beyond those of traditional marketing methods. Email Marketing. Social Media.

Technical Review 96

Technical Review Marketing Social Media Search 96

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email 49

Email Technical Review Marketing SEO 49

YoungUpstarts

MAY 14, 2018

WordPress may be a better option because it’s free and will allow a lot of the customization that is necessary when running a paid or organic marketing campaign. It can provide insights on how many users are visiting your website, how engaging your on-page content is, and how different channels are working or not working together.

Small Business 173

Small Business Technical Review Social Media SEO 173