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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

AI applications are already appearing in real-time personalization, content and media optimization and campaign orchestration to augment, streamline and automate marketing processes and tasks constrained by human costs and capability, and to uncover new customer insights and accelerate deployment at scale. AI in National Security.

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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Start a YouTube channel. Crunch the numbers. Grab attention.

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Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

ConversionXL

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages? It was also 56.8%

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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. You may find some ideas for your next campaign or event. I was obsessed.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. 3) Raise capital.

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Everything Marketers Need To Know To Avoid Violating Copyright Law

crowdSPRING Blog

Marketers know that when done correctly, content marketing can be a valuable marketing channel. Many marketers mistakenly believe that because an image was found on Google, Bing or another search engine or if it doesn’t have a copyright symbol, it’s probably not copyrighted. Can you safely use an image from a search engine?