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How to create a sustainable social media strategy for your startup

The Next Web

If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Startup Example: Zappos. Startup Example: Cloudera.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Lean Marketing Strategies for Small Businesses and Startups

crowdSPRING Blog

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Stay on brand.

Video 129
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5 myths about the marketplace that mobile strategies busted

The Next Web

It’s important to constantly question traditional assumptions whenever new platforms arise, as it’s these disruptions which incumbents often fail to adopt, leaving room for innovative startups to spring ahead in new land-grab opportunities. So many commerce startups get it wrong – focusing on customers before community.”.

Mobile 136
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Top 5 Reasons Why Your Content Marketing Campaign Failed

Brandanew

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

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