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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Asking Questions More Effectively

Both Sides of the Table

I waited politely for a break in the conversation (about 20 minutes in) and the politely inserted, “I know I’m the least experienced in the room so I hope my question doesn’t come across as naive, but I really don’t know how you arrive at investment decisions. I tried to do a real-time intervention.

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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Churn rate was high for a service that many organizations saw as a “nice to have.” Because we wanted to document every aspect of the process before partnering with new freelance writers. Image source ).

PR 120
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Is Your Startup Tracking the Right Metrics?

Up and Running

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. I talked a little bit about what you’re going to actually think about: top referrers, unique visitors, keywords, pay-per-click campaigns, calls to action.

Metrics 84
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics.