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The Definitive Guide to Video Prospecting

ConversionXL

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Video 141
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page.

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. Goal 1 is for email signups and Goal 5 is sales). The act of conversion was opt-in to their email list.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. What to do?

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. In some cases, you might have an entire marketing campaign to go along with your video. Product Pages. A picture shows you what it is. Example: Vidyard.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. By Gagan Mehra. I agree to get emails.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How To Identify Your Target Market & Make More Sales. It’s not enough just to generate clicks, but clicks from the right target market & people who are will move through your sales funnel with the least amount of friction are ideal. In general these are great rules of thumb when starting your ad campaigns. image source.