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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. image credit. ” The result?

Campaign 130
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. in the past years, according to a research by IDC. Gaetano DiNardi.

B2B 94
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines.

Video 48
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Despite of this, most websites and landing pages display exactly the same content for all visitors – no matter what they’re searching for or how they got there in the first place. Search keywords – did they arrive while searching for shoes or shirts? How it works? Image credit.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. 2) Increase y – Increase clickthrough rates. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. Test for revenue. At the end of the day, revenue is what matters.

Analytics 131
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Not checking for sample ratio mismatch (SRM).