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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. The marketing cost for the campaign totaled $122.50.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

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Humanizing the Workplace: Building Strong Employee Relationships

Duct Tape Marketing

His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention , offers a proven framework for increasing employees retention, engagement, and in the process, profits. By doing so, retention numbers can significantly improve. And you can listen to it all on your lunch break. For listeners and for brands.

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Choke the Churn: How to Prevent Employee Turnover in Startup Businesses

Up and Running

On average, it costs nearly three times an employee’s salary to replace them. It is important to develop a retention plan right off the bat to keep employee turnover in your small business from becoming a very costly and aggravating expense. Since benefits and salaries account for such a large portion of employers’ costs, it’s O.K.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

Especially during challenging times, retention is significantly more crucial than acquisition. For instance, to avoid the problem that arises with customer self-service, we used a strong conversational AI representative combined with AI-powered searching capabilities to align with the constantly changing product catalogs.

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Fractional CMO Benefits: Transform Your Business Marketing Strategy

Duct Tape Marketing

In a traditional business, a CMO would handle strategic planning, brand management, marketing campaigns, data analysis, and budget management. Yet most traditional marketing agencies often focus solely on marketing campaigns, leaving many of the crucial CMO duties untouched. However, the challenge lies in scaling the business.

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How to Become a Marketing Manager

ConversionXL

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.