Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

The Startup Magazine

JANUARY 12, 2020

It’s no secret that the majority of startups are working on lean budgets. When you outsource your work, you have the opportunity to benefit from a variety of cost efficiencies. For example, perhaps on Christmas you want to spearhead a Christmas marketing campaign, complete with social media advertisements, PPC ads, and email marketing.

Startup 127

Startup SEO PPC Social Media 127

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Fortunately these days there are very low cost ways to organize your communication.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. The important thing is to understand how much it costs you to acquire a single customer. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. Why, you ask? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

crowdSPRING Blog

DECEMBER 8, 2013

Mailchimp , Constant Contact , JangoMail and the like make it easy to create and manage email campaigns and special Thank You’s can be sent using any of these or other services. An added advantage of using email campaigns to say thanks is the data you’ll receive in return. Lean Business: Do Unto Others*.

Small Business 85

Small Business Startup Campaign SEM 85

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

OCTOBER 24, 2016

Totally worth it because of the impact on cost-savings and increased profit. As you make the seven choices required above, you'll lean on those three elements – and lots of conversations with key business leaders. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights. In Chapter 14 of Web Analytics 2.0

Analytics 140

Analytics Web Metrics DC 140

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost.

Technical Review 44

Technical Review Startup Cofounder Software Review 44