Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 225

Viral Marketing SEM Startup 225

mashable.com

MAY 28, 2010

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

AUGUST 18, 2020

Metrics help understand the success or failure of the marketing campaign. Cost per conversion. Everyone can make a name for themselves, regardless of the scale. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

crowdSPRING Blog

MAY 2, 2018

While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don’t utilize content marketing. While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don't utilize content marketing.

Small Business 73

Small Business Software Review Social Media Marketing 73

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. Some people also refer to paid search marketing as SEM (search engine marketing). What have you seen in your own paid search campaigns?

Search 100

Search SEM PPC Engineer 100

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Steve Blank

DECEMBER 7, 2010

Deliverable for Jan 18 th : Find a name for your team. What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Get real costs from suppliers.

Wiki 316

Wiki Lean Management Business Model 316

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? How do you determine the success of a Search campaign? Domain names seem to be in the news lately, especially the new.me

San Jose 60

San Jose SEM Campaign SEO 60

Occam's Razor

DECEMBER 6, 2010

Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. Fifth , this is very important: What did it cost you to get this traffic to your site? If your AdWords account is linked to Google Analytics perhaps you'll see Cost here.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. Cost for people in time on your team. What's your cost per lead?

Channel 64

Channel Acquisition Framework B2B 64

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 51

Social Media Marketing Analytics Audience 51

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

I spent only hundreds of dollars a month and covered the entire spectrum of SEM. Even if I restricted myself to things like “code review tool,” the cost is two orders of magnitude more per click, and there’s tough, entrenched competition. I bought ads for $0.05/click click and competed with no other advertisers.

Customer 279

Customer Software Review SEM Technical Review 279

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. We also monitor every marketing campaign that we run to evaluate whether the expenses (both time and effort) are justified. Google Analytics. Tips: We monitor traffic to every page on our site.

Small Business 102

Small Business Analytics Social Media Search 102

Transformify

AUGUST 27, 2017

It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. The cost could be lower as you usually pay on a ‘’time and materials’’ basis vs paying a full-time salary. The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They took on cheesy stock photos and cringey names like Big Spender Billy. followed by a series of factors like “cost,” “reputation of instructors,” and “interactivity.” Artistic and Aspirational Alex…?

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., They took on cheesy stock photos and cringey names like Big Spender Billy. You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments.

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. Founders push for it.

San Francisco 168

San Francisco PR Lean Early Stage 168

Occam's Razor

APRIL 6, 2009

You have several options but first thing you can try is to simply type the name of your website and hit enter. Finally the Purple Box, at the very top, contains other filters (cost, competition, keywords etc etc). Data driven paid search campaigns! SbKT is a fairly easy to use tool, there really is not much to it. Delightful.

Search 103

Search PPC Matching Analytics 103