Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

NOVEMBER 25, 2019

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

Startup Professionals Musings

OCTOBER 3, 2010

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. SEM experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. Carefully analyze your customer and revenue data. What is your volume potential?

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Everyday.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. Where you have CPA, it is is an even more valuable signal. Above view is from the Campaigns report. Once I've exhausted the value in Campaign reports (drilling-up, drilling-down, drilling-around), it is time to shift into detail.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. Does the question exactly match the hypothesis? Poor offer/audience match. Wrong Success Metric (OEC).

Retention 48

Retention Algorithm Software Review Conversion 48

Duct Tape Marketing

AUGUST 13, 2015

With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Up and Running

MAY 28, 2015

There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. You don’t need a CPA. It is a very difficult proposition. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60