Startup Professionals Musings

MAY 27, 2013

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Segment the opportunity. Simplify product scope.

Startup 257

Startup Technical Review Angel Investor China 257

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Segment the opportunity. Simplify product scope.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. 3 components of Facebook Campaigns.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The ROI of Post-Purchase Emails.

Retention 48

Retention Email eCommerce Software Review 48

Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Put your customer at the top, rather than technology.

Marketing 240

Marketing Viral Channel Metrics 240

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Internet 62

Internet CPA Acquisition Revenue 62

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. They also found that customer lifetime value (CLV) of customers acquired via email is an impressive 12% higher than the average. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. The revenue generating potential is there. The power of email marketing is real. And then get busy working on boosting your lead conversions through email marketing. Maximize customer testimonials.

Email 60

Email Customer Marketing Campaign 60

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not and build a lifetime profile of all of their customers’ interactions. in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Internet 75

Internet CPA Acquisition Revenue 75

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. And yet, most businesses are not another custom dimension (or 50) away from actionable data; few make different decisions because their data is based on 87% of all sessions. A report showing weighted attribution in Attribution 360, which allows users to create custom attribution models for GA data.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

SEPTEMBER 19, 2011

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? To answer this question the company took their customer lists (catalog and email) and identified like-type customers. Like-type as in customers that share certain common attributes. The people.

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. .” performance.

PPC 48

PPC Analytics Video Non-Compete 48

www.usatoday.com

JULY 16, 2012

The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Duct Tape Marketing

SEPTEMBER 23, 2011

Why are they changing my Facebook, don’t they care about their customers. Well, here’s the problem, while Facebook needs users, users aren’t their customers. Advertisers are the customers and you, dear Facebook user, are simply part of the data stream that advertisers desperately seek.

Advertising 76

Advertising Revenue Campaign Direct Marketing 76

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). This compares to a business that had acquired only 5,000 customers in its 25 year history.

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. There are two major areas where Twitter can drive engagement for brand marketers: customer service and engagement.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. Adding Ad Revenue. I then went and found a university student who was interested in internet marketing. I don’t actually have any employees.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115