Remove Campaign Remove Customer Remove Government Remove Viral
article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

article thumbnail

7 Reasons Why Video Marketing Is Essential To Boost Your Business

YoungUpstarts

For instance, you can now see many non-government organizations using explainer videos to present their vision and objectives. Expensive traditional campaigns could be greatly reduced and converted into a simple low-cost video production. If you aim to create awareness and share crucial facts, try to incorporate texts into your videos.

Video 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

article thumbnail

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Viral 120
article thumbnail

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

Governments suspended work, business, school, and other social activities. User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. The surge in UGC was due to stringent lockdown regulations.

article thumbnail

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're going to use an affiliate program so our customers sell it for us.". Which is OK — not all products need to be viral!

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126