Campaign Database Metrics PPC 
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].
Occam's Razor
JANUARY 6, 2010
One was extolling the wonderfulness of their multi channel campaign tracking. The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool).
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Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Use it to time your campaigns. "When
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM isn’t a quick and easy win. Gates and weights.
ConversionXL
OCTOBER 4, 2021
We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.
crowdSPRING Blog
JULY 24, 2018
With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords.
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