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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

and we were met with weak demand, slow growth and high costs. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. We spent a few hundred thousand dollars opening up operations in Chicago and Washington D.C.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

Value-centered experiences move the needle (if your audience demands them). Make sure to update and re-distribute them as needed. As your brand and customer demands evolve, your guidelines will inevitably fluctuate. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital. 3) Raise capital. 7) Negotiate .

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Next-Gen Marketing Option for Fast-Growth Companies

The Startup Magazine

Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment.

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Opportunities for startups in the creator economy

VC Cafe

The other half is more distributed, but consists on tools for content creation and distribution and finally a minority of tools focused on admin tools (fintech, managing the business, back office, etc). can help creators create engaging social media content or marketing campaigns to promote their digital products, etc.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

In places where international diplomacy had failed, citizens around the world found their individual and collective voices to topple dictatorships and demand better lives for themselves and future generations. What comes next remains to be seen but these revolutions even empowered individuals not touched directly by the uprisings.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.