The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 119

PR Public Relations Social Media Audience 119

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

SEPTEMBER 22, 2010

5 historic billboard campaigns (or everything old is new again) – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Recommendations for usability in product development – [link]. Guess What? Programmers can #JFDI it too! – [link].

Social Media 90

Social Media Small Business Design Media 90

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Do you need your PR & Marketing team to get this done? That’s why you need great developers to make changes for you. Can you go after them on your own?

SEO 134

SEO Metrics Analytics Search 134

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan.

Public Relations 130

Public Relations Small Business Lean PR 130

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. GE Campaign Turns YouTube Videos and. View More » Jobs Ruby on Rails Developer at Mashable (. Some of the things you mention I have done. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Use this data to understand consumer behavior and to develop targeted messaging strategies. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign.

Metrics 157

Metrics Marketing Campaign Audience 157

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. TIP: As a startup – use PR for link building.

PR 103

PR Startup Social Media Technical Review 103

View from Seed

MARCH 22, 2016

No, but a publication that gets into the nitty gritty of mobile development will want those details and then some. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. A publication whose readers are in Boston will want to know you’re based here in Cambridge. That is objectively crazy. As with No.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

crowdSPRING Blog

SEPTEMBER 6, 2011

Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. NIKA Water Company sells bottled water in the USA and uses its profits to bring clean water to the developing world.

Small Business 100

Small Business Public Relations Africa Lean 100

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. Do some Customer Development instead. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

JANUARY 29, 2012

In the old days of 2006, when Hocking was still an arty high school kid and was learning her craft and developing her skill, there were no e-books; self-publishing was typically limited to runs of a hundred or fewer books, and the entire process was slow, cumbersome, and expensive. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 23, 2016

It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. If you want to learn more about how to develop your own unique tone of voice, check out this article by branding expert Elicia Putnam. Brand to clarify your vision.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. . Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

MAY 31, 2013

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Letting Go: The Best (and Hardest) Thing You’ll Ever Do | Inc – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. The Verge – [link].

Social Media 105

Social Media Small Business Design Media 105

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. If you want your data to be understood quickly by the PR reporter, graphs are a great way to do this. If your company does not have access to information that can be used to gain exciting industry insights, you can always develop data for the purpose.

Curation 132

Curation PR Public Relations Social Media 132

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Check) Stage 2: Develop App. (in Sign in with Facebook or Twitter to get started! Stage 1: Idea.

Startup 79

Startup Social Media RSS Social Network 79

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. 3 Fully Developed Lead Generation Playbooks. Developing content upgrades.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MARCH 8, 2018

One of the frameworks I like is something we call content core, and it’s just an exercise that we’ve developed, and we did internally in a variety of different formats. One example is we have a feature on our … We make marketing software, and we launched a feature that helps our customers plan marketing campaigns.

North Dakota 56

North Dakota Email Campaign Video 56

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

crowdSPRING Blog

SEPTEMBER 16, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link].

Social Media 91

Social Media Small Business Design Media 91

blog.expensify.com

APRIL 24, 2012

Or, rather, more offensively to Facebook and Google employees, less offensive to.NET developers, though the underlying message is the same.). But just to clarify a couple points, 24-hours into the storm: Yes,NET developers are great at what they do. It’s the most modern platform for application development on the planet.

Java 107

Java PHP Software Review Coder 107

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. We wrote a whole new kind of development environment for writing it from scratch. Models show that using them can make a huge impact on what lies ahead, too.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113