Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This can help them better manage marketing campaigns with clear goals and objectives. Here are just a few of the use cases for CRM systems: Identify customer segments.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Bonus: Ecommerce is sexy, so don't forget to look at that.

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Up and Running

DECEMBER 14, 2016

Building a list and setting up email templates and campaigns takes time. There are metrics to review. For example, finishing a campaign and ready to send or schedule it? I use Mailchimp for the distribution of weekly newsletters, and for list growth via opt-ins for multiple types of campaigns. Segmentation.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

APRIL 14, 2021

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. What is the age distribution of your female demographic?

Video 141

Video Audience Metrics Analytics 141

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Demand generation vs. lead generation: Critical differences. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Konstantinos says, “Since our market is online retailers, we approached our local eCommerce association and started interacting with the community.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 20, 2010

What campaigns? It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. See the campaign (utm_) tracking parameters?

Analytics 118

Analytics Web Social Media Search 118

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more. Have you tried testing user-generated content?

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Does the distribution match your goals?

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. What one critical metric will help you clearly measure performance for each strategy above? For most of us, you plus the CMO/equivalent.].

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. This is a nicely customized data puke for our Ecommerce and Customer Retention team. digital performance. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. Here are a few examples: Ecommerce data. For regular use, aggregated data is usually enough.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Overview & Importance of Qualitative Metrics.).

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? free, distributed source code control management system. Login System. Crowdfactory.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Use those metrics to optimize your social existence. You can of course do ecommerce/lead gen. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Proactively Capture distribution structure.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Lets say you run an ecommerce store with an average transaction value of $50. Ignore vanity metrics, segment super deep and don’t just rely on built-in reports.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. A way to manage this is to give a weighted distribution on your calls “traffic source” and “medium” based on historical data. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 91

Analytics eCommerce API Revenue 91

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. 100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. A way to manage this is to give a weighted distribution on your calls “traffic source” and “medium” based on historical data. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 49

Analytics eCommerce API Revenue 49

ConversionXL

JULY 17, 2015

Peep: All right, so on the eCommerce side, lots of different types of pages. On an eCommerce stats side, I have lots of pages, product card, whatever. So you can test for a proxy metric rather than the end goal and you can test faster, but ideally you want to test for a metric that’s really indicative of your bottom line.

Video 48

Video Mobile Conversion Audience 48

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Then set up the campaigns that’ll generate the data. The marketing technology landscape is overwhelming.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111