Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 7, 2017

That latter term is used to describe an initial offer that generates enough revenue to offset the cost of acquiring a customer. It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. It’s not what I am talking about here.).

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Bonus: Ecommerce is sexy, so don't forget to look at that.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Metrics 132

Metrics Campaign Channel Advertising 132

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Note that these are “gross” revenue numbers. When the show has been processed it will be available here (estimated 8pm PDT). Greycroft is an early-stage VC.

Partner 240

Partner New York City Cofounder Syndicate 240

Up and Running

DECEMBER 14, 2016

Building a list and setting up email templates and campaigns takes time. For example, finishing a campaign and ready to send or schedule it? I use Mailchimp for the distribution of weekly newsletters, and for list growth via opt-ins for multiple types of campaigns. There are metrics to review. Segmentation.

Email 60

Email Small Business Marketing Campaign 60

VC Cafe

SEPTEMBER 16, 2021

A new flock of startups has launched to support content creators to craft (videos, art, newsletters, music, games, courses, etc), find an audience, generate income (subscriptions, tipping, ecommerce, NFTs, etc) and engage their communities. This is where new startups can help. The 2021 Creatorscape by Influence ( source ).

Startup 207

Startup Social Media Venture Capital Audio 207

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

thebarefootvc

DECEMBER 16, 2011

eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year. The list goes on; given the challenges of current education institutions in the US and abroad (high cost, limited distribution), technology coupled with strong content can help make quality education available to all.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

YoungUpstarts

SEPTEMBER 23, 2020

As a result, you can identify what’s bringing in the most revenue and where you should be focusing your efforts. That is, how much revenue you generate for each purchase regardless of how many items are in the customer’s cart. There’s a simple formula for calculating your AOV: Total revenue / number of orders = AOV.

eCommerce 246

eCommerce Revenue Conversion Advertising 246

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Just ask Amazon.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

SEPTEMBER 23, 2014

A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win” Some tests get you 25% uplift in revenue, or even higher. Yet – when you roll out the change, the revenue does not increase 25%. Here’s a test that we ran for an eCommerce client.

eCommerce 124

eCommerce Conversion Revenue Distribution 124

Both Sides of the Table

MAY 4, 2010

eCommerce is hot again! We discussed whether investing in the second largest player in a category makes sense given that Groupon is 10x the revenue, 3.5x But LivingSocial is reportedly doing around $180,000 per day in gross revenue. the funding and market coverage. Yes, that’s right. AppDynamics. Read more: TechCrunch.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. Here are a few examples: Ecommerce data. For regular use, aggregated data is usually enough.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? Campaign is defined as anything but Direct traffic. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. I love Betabrand. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. You have to solve for all of them. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Merritt Aho : “You tend to see this distributed model being used a lot in maybe SaaS companies, companies that have very large development teams. Gross margin.

Conversion 48

Conversion Churn Rate Retention Metrics 48

This is going to be BIG.

MARCH 29, 2010

A couple of weeks ago, nextNY had a great round table discussion about the explosion of new models and companies in eCommerce—from group buying to flash sales to local discounts. It should… and retailers should be able to see how their campaigns are doing across sites and platforms. Will Foursquare start running Closely ads?

Syndicate 105

Syndicate Syndication Venture Capital Flash 105

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Bandits and A/B/n tests each have a purpose.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. Once you have the data, create a sheet (Excel or Google Sheets—doesn’t matter) and merge the transaction IDs and revenue. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 91

Analytics eCommerce API Revenue 91

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for Have you tried testing user-generated content? What about appealing to a certain lifestyle category?

Technical Review 49

Technical Review Software Review China Acquisition 49

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). You have taken time to understand the distribution of departures between the cart and checkout processes.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide. Pretty cool right?

Analytics 124

Analytics Channel Metrics Web 124

Both Sides of the Table

FEBRUARY 3, 2011

as well as what drove the success of the campaigns. What is the mix of revenue between ads, subscriptions, digital downloads & ecommerce. My favorite quote of the show, “Gregg, what’s the mix of revenue types? My favorite quote of the show, “Gregg, what’s the mix of revenue types?&#

Viral 303

Viral Investment Bankers Video Business Model 303

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Does the distribution match your goals? Use it to time your campaigns. "When Now it is not hard to figure out how to measure performance!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Lets say you run an ecommerce store with an average transaction value of $50. Always compare data between segments and distributions. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. Once you have the data, create a sheet (Excel or Google Sheets—doesn’t matter) and merge the transaction IDs and revenue. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 49

Analytics eCommerce API Revenue 49

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Other Marketing Campaigns. Automation for Scale. for Control. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. For this reason, we use special rules to assess revenue from each source. For the latter, the exact proportion of value distribution is determined by the rules of attribution.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

ConversionXL

JULY 17, 2015

Peep: All right, so on the eCommerce side, lots of different types of pages. On an eCommerce stats side, I have lots of pages, product card, whatever. We’ll call a bandit testing, an adaptive test, and the distribution is changing. That’s just my personal preferences. Peep: Perfect. Yuan: Yeah. Peep: I am.

Video 48

Video Mobile Conversion Audience 48