ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign. It isn’t about finding quick hacks to boost short-term revenue. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. It had oversight from the president, and that community organized the Save Harley campaign. So that was the key thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Up and Running

MAY 9, 2022

It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business. An internal business plan should always include a forecast that sets revenue goals for your business as well as budgets to guide spending.

Business Plan 160

Business Plan Forecast Lean Channel 160

crowdSPRING Blog

NOVEMBER 30, 2012

Campaigns | NYT FiveThirtyEight – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. Red All Over: Newspaper Revenues Fall In Q3 – [link]. 40+ Best Web UI Interface Framework Kits – [link]. Campaigns | NYT FiveThirtyEight – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

VC Cafe

SEPTEMBER 16, 2021

Many of the creator economy startups have conjured different ways for creators to generate revenue outside of advertising, which has been the bread and butter of ‘influencer’ platforms like Instagram, Youtube, TikTok etc. This framework offers a proven structured way to finding a niche. This is where new startups can help.

Startup 207

Startup Social Media Venture Capital Audio 207

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. This chart from Google explains that very well: (Image Source). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Deciding between LBM and ABM. With content marketing.

Demand 91

Demand Lead Generation PPC Leadership 91

Up and Running

DECEMBER 20, 2016

The answers you come up with will define how to use social, the type of content you need to create, how you distribute it, and the reporting metrics to measure success. Consider developing an offer such as a whitepaper or an ebook, and create a campaign around it to incite email sign-ups. goal framework to create yours.

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

MAY 28, 2015

Well of course we’re focusing on this and that, and you can take a lot of times with frameworks or whatever, I say that doesn’t matter. I’m not going to read this to you, but swat, core competence and et cetera, these are ideas and the goal is focus and I really don’t care what framework. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. I believe this happens because we stumble across an insight about our market that breaks our previous frameworks and understanding. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

OCTOBER 22, 2018

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. form fills).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

OCTOBER 1, 2022

It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. These are the channels where your buyers are, and every other company isn’t doing well there, which creates a massive opportunity for you.” – Chris Walker, CEO of Refine Labs [via Revenue Champions ].

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Set clear goals for your campaigns (e.g.,

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Distribution Hacks.

API 167

API Viral Startup Retention 167

ConversionXL

MAY 15, 2018

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. Link to On-Site Visitor Survey. Deployed via Hotjar popup survey.

Product 100

Product Software Review Framework Email 100

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework.

Technical Review 48

Technical Review Analytics Framework Software Review 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). A Framework For Critical Thinking. Pretty cool right?

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. It has been a great way to immediately influence revenue for my ecommerce engagements. This report is the only place you can see distribution of days to purchase for Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Yes – creativity is still important – but all of your design and campaign ideas are merely hypotheses that need to be tested. Still not convinced? Get details here.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JUNE 26, 2017

Hint: it’s not usually a company-valued metric like revenue. More than 10,000 conversions as well as multi-channel distribution: Yes! Find a framework that works: Define business goals. Models – WiderFunnel Infinity framework , ResearchXL. #3 First questions when starting a marketing campaign?

Analytics 85

Analytics Sweden Metrics Estonia 85

ConversionXL

APRIL 29, 2014

Without a system, CRO might result in short-term, campaign-level wins but it very rarely translates into a sustainable growth engine. Marino was great, but he didn’t have a framework around him to make him successful. The good news is, there is no shortage of frameworks for conversion optimization. Why is this?

Conversion 117

Conversion Engineer Montana Framework 117

ConversionXL

JULY 17, 2015

We’ll call a bandit testing, an adaptive test, and the distribution is changing. We talked about pre-calculating sample size, if I know how many transactions, but if my KPI is RPV, revenue per visitor, does anything change? Let’s say there’s tremendous efficacy within the test that you’re adaptively running.

Video 48

Video Mobile Conversion Audience 48

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

APRIL 2, 2012

I'm convinced that the resulting problems (confusion, FUD, angst, daily prayers, and wasted budget) are due to the lack of a clear framework that can help clearly define the problem. In this post my hope is share a framework that will help define the problem clearly. Two helpful blog posts on multi-channel analytics: 1.

Channel 152

Channel Analytics Framework Search 152

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Once you’ve done that – then. 5% I believe.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Let's do this! Everyday. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

uxdesign.smashingmagazine.com

SEPTEMBER 5, 2012

Above you see the distribution among the top 100 grossing e-commerce websites in regards to the number of checkout steps they have. The Influence Of Revenue And Industry. Checkouts are for most designers much more dull to work on than product pages, home pages or new ad-campaigns. Frameworks. Coding Essentials.

Design 98

Design Software Review HTML Technical Review 98

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 25, 2016

Examples: how a market will evolve, what competitors are investing in, whether new marketing campaigns will be successful, or how an important new hire will perform. Let’s also switch to a new example, to demonstrate the universal applicability of this framework. Decide with upside, veto with weakness.

Differentiation 120

Differentiation Framework Restful Software Review 120

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. ” These subtle differences focus on the process itself , rather than the end result.

Hiring 335

Hiring Startup Technical Review PR 335

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131