ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 22, 2018

Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. Sources for First Touch and Lead Creation get the most credit; the rest is evenly distributed. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

YoungUpstarts

JULY 14, 2013

Also known as haptics, one’s sense of touch is distributed across one’s skin and mouth (via the cutaneous system) unlike other more focused senses. While Krishna’s book scored in helping one understand how biology interwove with customer behaviour, it doesn’t quite provide a strategic framework or tool.

Technical Review 159

Technical Review Customer Michigan Framework 159

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. What does a thoughtful campaign look like? Where do your consumers fall?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

SEPTEMBER 10, 2019

I believe this happens because we stumble across an insight about our market that breaks our previous frameworks and understanding. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. What do we do instead?

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 25, 2016

Examples: how a market will evolve, what competitors are investing in, whether new marketing campaigns will be successful, or how an important new hire will perform. Let’s also switch to a new example, to demonstrate the universal applicability of this framework. Decide with upside, veto with weakness.

Differentiation 120

Differentiation Framework Restful Software Review 120

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Proactively Capture distribution structure. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

Duct Tape Marketing

AUGUST 23, 2023

It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. Meaning events, magazines, blogs, they read, so you could distribute your content there.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 18, 2018

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. Baker writes , to engage in “expertise of convenience.” Focus on process, not just results. Does your website highlight thinking or implementation?

Technical Review 188

Technical Review Montana Differentiation Hiring 188

ConversionXL

OCTOBER 19, 2017

Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each. In decentralized (or “embedded”) teams, optimization responsibilities are distributed amongst employees under many different umbrellas within the organization, rather than one department. Should optimization folks be in a separate team?

Chad 90

Chad Analytics Technical Review Framework 90

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. ” These subtle differences focus on the process itself , rather than the end result.

Hiring 335

Hiring Startup Technical Review PR 335

crowdSPRING Blog

NOVEMBER 30, 2012

Campaigns | NYT FiveThirtyEight – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. 40+ Best Web UI Interface Framework Kits – [link]. Campaigns | NYT FiveThirtyEight – [link]. Who says startups are easy | Om Malik – [link]. Want to create a new habit?

Social Media 100

Social Media Small Business Central African Republic Design 100

VC Cafe

SEPTEMBER 5, 2012

You can do this very easily by running a Google Adwords campaign. Distribution Hacks. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats. Divide your userbase (big or small) into a test group (which will be exposed to the new feature) and a control group (stays the same).

API 167

API Viral Startup Retention 167

Up and Running

MAY 9, 2022

It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business. This helps ensure that marketing campaigns are focused and that your team knows who you are trying to reach.

Business Plan 160

Business Plan Forecast Lean Channel 160

ConversionXL

MAY 15, 2018

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. Link to On-Site Visitor Survey. Deployed via Hotjar popup survey.

Product 100

Product Software Review Framework Email 100

Hunter Walker

NOVEMBER 7, 2021

You take the tax deduction when you put the asset into the DAF, and then give it away over time, letting it appreciate (hopefully) prior to distribution. Develop a Framework (or Budget). I’ve never taken to that strategy, instead focusing on a three-bucket framework: >> Support : The broadest bucket.

Framework 83

Framework Matching Stock Database 83

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. A/B test everything using statistical frameworks. Marketing teams can run campaigns even longer. What is it? Who is it for?

Agile 90

Agile Analytics Algorithm Software Review 90

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. We live, think and breathe digital music distribution. Kaltura - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ReadWriteStart

OCTOBER 6, 2011

The 1M/1M program aims to help a million entrepreneurs globally reach $1 million in revenue (and beyond), thereby building the foundation of a robust, distributed and sustainable economic value creation that would add up to $1 trillion dollars in global GDP. And finally, we have defined 1M/1M as a framework for capitalism 2.0,

Silicon Valley 118

Silicon Valley India San Francisco Entrepreneur 118

VC Cafe

SEPTEMBER 16, 2021

The other half is more distributed, but consists on tools for content creation and distribution and finally a minority of tools focused on admin tools (fintech, managing the business, back office, etc). can help creators create engaging social media content or marketing campaigns to promote their digital products, etc.

Startup 207

Startup Social Media Venture Capital Audio 207

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. In general these are great rules of thumb when starting your ad campaigns. So Where Exactly Does “Conversion” Happen? image source. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

OCTOBER 24, 2016

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). A Framework For Critical Thinking. Pretty cool right?

Analytics 124

Analytics Channel Metrics Web 124

Women Entrepreneurs Can

MAY 21, 2022

This can result in underwhelming campaigns and squandered funds. ESB aids in task distribution among connected components and serves as a middleware between an application-based suite and a framework. Data integration can help with organization. What Are The Different Approaches to Data Integration?

Architecture 52

Architecture Cloud Early Stage Finance 52

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. In an A/A test the distribution of p-values is random. 14k customers at unbounce -> 14 groups/cohorts.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. Like, no, you still need to walk in with a framework. I service guy.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Yes – creativity is still important – but all of your design and campaign ideas are merely hypotheses that need to be tested. Still not convinced? Get details here.

PPC 123

PPC Analytics Conversion SEO 123

Duct Tape Marketing

DECEMBER 3, 2015

The content creation and distribution aspects of inbound get most of the attention. In a standard sales funnel framework, leads go in the top of the funnel, then they get qualified, educated and nurtured in the middle part of the funnel, and then they make a buying decision during the sales process (or bottom of the funnel).

Lead Generation 28

Lead Generation Software Review Distribution LLC 28

ConversionXL

JUNE 26, 2017

More than 10,000 conversions as well as multi-channel distribution: Yes! Find a framework that works: Define business goals. Models – WiderFunnel Infinity framework , ResearchXL. #3 First questions when starting a marketing campaign? Jeff Sauer: Attribution is B t. Is attribution worth your time? Collect data.

Analytics 85

Analytics Sweden Metrics Estonia 85