ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. The success of every marketing campaign hinges on the effectiveness of your website. Conclusion.

Acquisition 22

Acquisition eCommerce Cost Customer 22

crowdSPRING Blog

DECEMBER 8, 2013

Mailchimp , Constant Contact , JangoMail and the like make it easy to create and manage email campaigns and special Thank You’s can be sent using any of these or other services. An added advantage of using email campaigns to say thanks is the data you’ll receive in return. Lean Business: Do Unto Others*.

Small Business 85

Small Business Startup Campaign SEM 85

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Andrew Anderson.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

FEBRUARY 27, 2024

So in a way, vertical specialization is a type of niching down by the way, you can specialize in what you do, like SEO, that's another type of specialization. And you think about marketing today, you have to have a website, SEO content, PPC book, reputation management, do a podcast. Just visit activecampaign.com/duct tape.

Vertical 65

Vertical Marketing Cofounder Campaign 65

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

maplebutter.com

JANUARY 8, 2013

Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. How can I determine what sites to target to try to get to link to mine?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Don’t approach PPC with a “set it and forget it” attitude.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. 100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. PPC/SEM campaign. Automation for Scale.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. Bonuses have been distributed.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Identify the impact on your display advertising campaigns. We need to shift our strategy to more dramatic focus on SEO. Structure tests to validate these hypotheses.

Metrics 60

Metrics Analytics Non-Compete Search 60