Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MARCH 3, 2016

Note how you can “drill down” from “Source / Medium” In practice, that means you can click on the specific source / medium to see the medium and campaign information… Here’s what the report will look like… Note that you see acquisition, behavioral and result metrics here. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

NOVEMBER 9, 2015

The cost of entry to entrepreneurship is lower than ever, due to smartphone apps and powerful free tools to create websites and ecommerce offerings. Salaried staff will never have the commitment of co-founders that depend on the success of the startup. The need to hire staff immediately. A desire to roll out on a massive scale.

Bootstrapping 120

Bootstrapping Cofounder Equity Agile 120

Up and Running

APRIL 3, 2017

For small business owners, committing to a new employee’s salary is daunting. What you offer as an employer doesn’t need to be limited to salary or employee benefits. For example: College grad with a strong understanding of the ecommerce landscape, with excellent communication skills and attention to detail.

Social Media 96

Social Media Employee Media Hiring 96

The Startup Magazine

SEPTEMBER 30, 2018

What is their monthly salary? Here are some of the top tools you must definitely use to increase your business presence on social media: Shopify – A complete multi-channel ecommerce solution, Shopify lets you sell your products directly on 20+ social channels. Track your KPIs and optimize your campaigns for more conversions.

Social Media 114

Social Media Media Sales Audience 114

Occam's Razor

AUGUST 22, 2011

" ~ Digital Careers: "How can I get a bigger salary? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Tip #14: Measuring Value of Ecommerce Sales Tools. " + Standard Metrics Revisited Series.

Analytics 124

Analytics Metrics SEM Web 124

YoungUpstarts

JULY 19, 2017

I was reading law and I managed to get a role as a content marketer at a local ecommerce startup called iPrice. That’s why at my last company I initiated an ‘unplug for the day’ marketing campaign.”. Don’t ask for the salary until you have gotten an offer, negotiate later. I was a fresh graduate not too long ago.

Hiring 100

Hiring Startup Salary Technical Review 100

YoungUpstarts

DECEMBER 21, 2016

Anyone who has a Facebook account can set up an ad campaign in a snap, and even target specific audiences based on a variety of characteristics. However, what is frequently misunderstood is how much time it takes to properly manage a social marketing campaign. The average social media expert will expect a $40k – $60k salary.

Social Media 100

Social Media Cost Media Advertising 100

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. How to plan a career in web analytics (paths, salary, longevity), and how to then cultivate the right set of skills. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. You can use the same process, for your hardcore ecommerce money making venture, to identify actionable insights. All you people (like me) with non-ecommerce websites, hang in there.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Sometimes this means working with third party data (marketplaces, ecommerce) or as a publisher with unique content that is written by editors. What defines success for an SEO team?

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

FEBRUARY 25, 2013

The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Or maybe nothing was changed in the campaigns, but conversion rate was improved from 2% to 5% by changing the checkout conversion process for email campaigns. 400% ROI, not bad. Well, it is easy to calculate that impact. (You

Analytics 142

Analytics DC Revenue Web 142

Up and Running

AUGUST 21, 2014

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. You need to be really well-versed in top referrers, unique visitors, keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 15, 2014

In fact, affiliates accounted for 57% of in-store purchases for that campaign. Now talking about salaries, things get a bit more complicated. Affiliate managers (outsourced or in-house) get generally paid a base salary + a performance bonus. Blog eCommerce Resources Lead Generation SaaS Resources Business development'

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

AUGUST 8, 2011

The chance to understand what is actually driving business value (you know: the thing that pays your salary!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. The ability to focus people in your company on the right content creation. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 30, 2008

So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Or performance of email campaigns. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month? Get the tribal knowledge, paste it in. Or % of Direct (free!)

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

OCTOBER 16, 2007

For your website if you analyze internal site search using tips provided in this blog post then your salary will increase by $10,000 in 12 months , because based on the insights from these reports conversion rate and customer satisfaction score will improve and the result will be a incremental $1.5 1: Understand Site Search Usage.

Analytics 101

Analytics Search Metrics AJAX 101

ConversionXL

NOVEMBER 14, 2013

So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Lets say you run an ecommerce store with an average transaction value of $50. Still not convinced? Let’s play a little game. 2% – $100,000 / mo.

PPC 123

PPC Analytics Conversion SEO 123

The Next Web

AUGUST 19, 2013

I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. Ad campaigns can be run with a little help from the outside in case you don’t have a marketing person as a part of the team. They were charging $10 ­ $20 per month. Then, invest heavily to build them up.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

SEPTEMBER 16, 2008

They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Up and Running

SEPTEMBER 11, 2017

Look into starting an ecommerce store , digital agency, or creating a software to solve a common problem. They want more freedoms and responsibilities, but they’ve also based their lives around having a salary and benefits. And you can start an ecommerce store in a few weeks, as you choose a vendor, fulfillment center, and such.

eCommerce 95

eCommerce Media Salary America 95

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Let me give you an example. ” (Wolf).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Let me give you an example. ” (Wolf).

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 22, 2010

Additionally the person is also required to self report demographic, salary, household members, hobbies, education level and other such detailed information. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

FEBRUARY 1, 2010

If possible, without violating HR policies, figure out what your boss's salary bonus is tied to. I could also have used $ Index or Per Visit Goal Value metrics if I were analyzing a non-ecommerce / content only website. My twitter (social media) campaigns were doing exceptionally well.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

JUNE 7, 2017

I write an insightful newsletter with the singular aim of improving your salary. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You can measure these for your ecommerce, non-ecommerce, B2B, B2C, pure content, non-profit, or whatever else kind of delicious business you are running.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166