YoungUpstarts

NOVEMBER 25, 2019

With the popularity of the Internet nowadays, more people are relying on the web to search for information, connect with other people, and, more importantly, buying or selling products. Because of this, running an Ecommerce website, where you sell your products to the consumers, can be a great online business to venture into.

eCommerce 173

eCommerce Campaign Global Social Media 173

The Startup Magazine

MAY 13, 2020

The world of eCommerce is massive and has shown no signs of slowing down. Check out our top tips and tricks to make your ecommerce company successful, driving sales and broadening visibility online. An ecommerce website is only as good as its tools. Every ecommerce company needs a website platform to host it.

eCommerce 167

eCommerce Hosting Mobile Social Media 167

YoungUpstarts

APRIL 27, 2018

In this guide we help calculate your ecommerce website development cost so that you can create a realistic budget for your business. When you create your eCommerce site, you have to decide who you’re selling your products too. Quick Advice When Creating Your eCommerce Website. What is an E-commerce Site? Set up S.M.A.R.T.

Web Development 124

Web Development Cost Developer eCommerce 124

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

Up and Running

DECEMBER 17, 2020

Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials. That’s where search engine optimization (SEO) comes in. Identify what your customers are searching for.

Marketing 142

Marketing Technical Review SEO Hosting 142

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122

Analytics Campaign Maldives Software Review 122

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JULY 28, 2021

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Occam's Razor

DECEMBER 20, 2010

I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Web Analytics or WebTrends or. What campaigns? 12.11% from Organic Search via Google. What campaigns have a higher percentage of these people?

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

mashable.com

SEPTEMBER 29, 2010

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story?

Web 111

Web Design Social Media PHP 111

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Especially at the really simple and basic things.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

SEPTEMBER 13, 2018

When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Other digital marketing experts I asked seconded his opinion.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. Using this, the brand taps into broader motivations. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Seems straight forward right? Let's go.

Web 112

Web Non-Compete Analytics SEO 112

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

Analytics 96

Analytics Viral Web Mobile 96

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). The good news is that we were able to turn our challenges into strengths and grow our search traffic by leaps and bounds in a relatively short amount of time. The first step into any campaign you launch should be research. Challenges of launching a new brand.

SEO 104

SEO Software Review Search Acquisition 104

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 17, 2021

put this ad on web pages about motorcycles”); General information about the interests of the person who is going to see the ad (e.g., click ID, campaign ID, URL of expected conversion). This is enough to differentiate between ads for different products, or between campaigns using different media. Image source ). Image source ).

Caching 140

Caching Algorithm Advertising Metadata 140

VC Cafe

MAY 12, 2016

R2Net – Graphic visualisations for Jewellery eCommerce (Raised $25M). Forter – Fraud prevention in eCommerce (Raised $57M). Similar Web – Traffic monitoring and analysis of web and mobile(Raised $65M). Similar Web – Traffic monitoring and analysis of web and mobile(Raised $65M).

Software Review 60

Software Review Analytics eCommerce 60

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. Create special campaigns for each segment.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Jeroen Hesterman: My biggest challenge is this: I've created a data platform which captures all campaign (paid) traffic and can attribute a conversion to each based on whatever model I choose.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Up and Running

MARCH 21, 2018

If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results: Source. But establishing a website isn’t easy. WordPress DIY.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. There's a Paid Search micro-ecosystem you can download at the end of this post.) All you people (like me) with non-ecommerce websites, hang in there.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you don’t have the in-house resources to create a professional site, you’ll want to look for a talented web design team for assistance. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154