article thumbnail

This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Add this new model to the mix.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. In eCommerce it’s easy to measure the first time purchase value (AOV, average order value) but that doesn’t tell you the “life time” value.

Metrics 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

Crowdfunding is also an option where you can raise funds through crowdfunding platforms like Kickstarter, but unfortunately Indian regulation only allows crowdfunding for some non-profit Check out this article if you want to know more about crowdfunding: 10 things about running a successful crowdfunding campaign. ? Startup competitions.

Startup 150
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces.

Partner 240
article thumbnail

Revenue benchmark for Series A – $1m run-rate and 20% MoM growth

The Equity Kicker

the ecommerce companies or software companies that we invest in) and you have a $1m revenue run rate and 20%+ month-on month growth you will generally be in good shape. ———– We have an Open Day the week after next where we will offer our help to four early stage ecommerce teams.

Revenue 146
article thumbnail

Opportunities for startups in the creator economy

VC Cafe

A new flock of startups has launched to support content creators to craft (videos, art, newsletters, music, games, courses, etc), find an audience, generate income (subscriptions, tipping, ecommerce, NFTs, etc) and engage their communities. “What the creator economy promises, and what it actually does”, The New Yorker.

Startup 207
article thumbnail

Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

The venture capital industry is facing real competition for the first time in decades. Not only that, but the growing battle between venture capital firms and “super angels&# presents an amazing opportunity for entrepreneurs trying to build the next big thing. The answer is the rise of super angels, Graham said.