ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Political campaigns are relentless when it comes to testing their content. Their content program combined a microsite with videos, social posts, and a contest.

Customer 92

Customer Audience Campaign Social Media 92

crowdSPRING Blog

JULY 19, 2010

Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, and in the press about an old, (and frankly) washed-up brand, turned new again through a strong, consistent, and creative campaign.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, and in the press about an old, (and frankly) washed-up brand, turned new again through a strong, consistent, and creative campaign.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, and in the press about an old, (and frankly) washed-up brand, turned new again through a strong, consistent, and creative campaign.

Small Business 112

Small Business Viral Social Media Customer 112

Up and Running

AUGUST 1, 2017

Venture capitalists essentially buy equity in your brand, which means they now have a say in how you operate. In 2005, Claus Moseholm co-founded GoViral, a Danish company which specializes in harnessing the internet to promote advertisers’ videos and make them go viral. You give up some control of your company.

Venture Capital 113

Venture Capital Cofounder Finance Security 113

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

JANUARY 23, 2014

This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience. Integrate photos, videos, infographics, and other types of visual media into your current content plan.

Media 71

Media Marketing Social Media SEO 71

Up and Running

MAY 23, 2016

Including software prototypes, MVPs come in many flavors, including: Explainer videos. Building the Minimum Viable Product by Eric Ries [YouTube video]. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

MARCH 25, 2014

Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. This is because for most videos uploaded on YouTube often over 70% of the views will come 30 days after you upload them. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

The Next Web

SEPTEMBER 29, 2013

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Occam's Razor

OCTOBER 10, 2011

Pick Sarah Palin for your topic. :) But that would not be accretive for your brand equity, would it? On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). Here's that picture, applied to SM DR campaigns: Value Per Acquisition.

Social Media 165

Social Media Metrics Conversion Media 165