Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94

B2B Marketing Curation PPC 94

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Marketing 319

Marketing Framework Social Media Metrics 319

YoungUpstarts

FEBRUARY 9, 2020

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Setting goals: following the SMART framework. You may have heard of the SMART framework.

Campaign 179

Campaign Advertising Media Metrics 179

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like, no, you still need to walk in with a framework. Most people, they don't have a framework.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

APRIL 23, 2019

Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. An example of how to set up a Voice of Customer research campaign from Usabilla. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114

Framework Management Marketing Campaign 114

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. Is this email campaign? So how do we get to what’s the important stuff? [08:40]

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Further down the line, they might be looking to improve their entire marketing campaign.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Clean your data.

Email 121

Email IP Reputation Campaign 121

ConversionXL

APRIL 28, 2020

That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Honorable mention: The DemandGen Framework. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

JULY 16, 2019

Keep in mind that some of the development tools like WordPress themes and Magento framework aren’t free. Set up marketing and sales campaign. It may take more time and money but provide your website with uniqueness, better scalability, more attractive design etc. What about other factors that have an impact on your budget?

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122

Analytics Campaign Maldives Software Review 122

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Improve the efficacy of your email marketing by analysing metrics like open and click rates and conversions.

Channel 158

Channel Social Media Marketing PPC 158

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., Which have performed poorly?

SQL 117

SQL Software Review Agile Metrics 117

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155