ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Their offers and promotions.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. You activated all the right channels to reach your target segment. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Imagine this scenario. Image source ).

Framework 114

Framework Management Marketing Campaign 114

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. For videos, one can consider the 12 Video Triggers from Unruly Media. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Advertising 166

Advertising Marketing Startup Framework 166

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 252

Media Marketing Startup Framework 252

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

AUGUST 23, 2023

It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. It's as simple as that, and that is what metrics are to me. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So that was the key thing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Cost 120

Cost Social Media Marketing Framework 120

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Your company cross-channel outcomes data. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 84

Software Review Marketing Metrics Analytics 84

Up and Running

DECEMBER 20, 2016

It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in. We’re not here to talk about vanity metrics such as likes, retweets, shares, and so on. Define your social media metrics.

Social Media 60

Social Media Media Small Business Marketing 60

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. Currently, I lead a small team of analysts at a medium-sized bank. You are out man!

Analytics 95

Analytics Framework Web Lean 95

Duct Tape Marketing

FEBRUARY 10, 2022

You can spend on as a risk without putting you outside of the metric. And automated marketing tools allow, have you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages. It actually is a part of their P and L it's part of the metrics. I'm gonna go hire 'em now they know.

CPA 74

CPA Technical Review Revenue Forecast 74

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). One of the biggest channels to do that is through organic search traffic. Try to keep up with that while you’re scaling resources, growing the team and also trying to push your metrics through the roof.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The online channel often, though not always, can be a lower cost channel. The real world. "Offline"

Analytics 122

Analytics Campaign Maldives Software Review 122

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And what can you do to get the most out of your campaigns? But if you’ve never run a Google Ads campaign before, you may feel overwhelmed. So let’s take a closer look at paid search.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Further down the line, they might be looking to improve their entire marketing campaign.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. Siloed teams. Data traps. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145