Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. You can see the company’s marketing strategy spans television and other offline advertising, including retail.

Analytics 93

Analytics Framework Metrics Algorithm 93

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Both Sides of the Table

FEBRUARY 24, 2016

We raised this capital in what has increasingly become a difficult market for fund raising so I’d like to share with you some details on how we get it done. Fragmented markets can be a great target for disruption. When Sam Rosen brought me the idea of MakeSpace 3 years ago we both marveled at some obvious facts. Little old us.

Video 150

Video DC Chicago Washington 150

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

SEPTEMBER 26, 2014

How to Create the Happily Ever After with a Genuine Business Referral written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Lisa at PA Promotions – Enjoy! photo credit: flickr. Let Your Brand Do The Talking.

Widget 62

Widget Audience Green Portfolio 62

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

FEBRUARY 8, 2023

Mastering The Art Of Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast , I interview Oscar Trimboli. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Sound interesting.

United Kingdom 65

United Kingdom America North America Australia 65

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I am big believer in evolution (hence my marketing and analytics ladders of awesomeness ). Now, you can! It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Reid Hoffman

MARCH 2, 2021

Before, I was part of a portfolio, so an allocator who buys stuff and sells stuff, but I never ran anything. Marketing, for example, customer, product organization, et cetera. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.”

Iran 41

Iran Technical Review Non-Compete Lean 41

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Companies should optimize for the portfolio of visits (multiple!) The valiant hope is that they will do something. Conversation.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

JULY 20, 2016

Things like: Mean RGB (Red, Green, Blue). ‘ It’s all subjective, depends on your target market , the story you’re telling & the emotions you’re trying to evoke. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Mean HSL (Hue, Saturation, Lightness).

Stock 48

Stock Mobile Design Singapore 48

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

VC Cafe

FEBRUARY 14, 2010

Green: low-energy consuming phones and products for using the mobile as an energy monitoring device in the house. Asocs – Founded in 2003, ASOCS develops and markets MultiComms™. Our customers are consistently experiencing an increase of x5-x15 in return on every marketing dollar spent and a real improvement in profitability.

Mobile 109

Mobile IP SMS Networking 109

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53