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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 117
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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Track results.

PR 147
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PR Blockchain Matters: Media Relations Services In Blockchain Have Never Been So Important

YoungUpstarts

You want your followers, fans, and critics to share a campaign you recently launched with their loved ones. The move was a PR and blockchain nightmare, causing investors to abandon the company which further resulted in the startup losing a whopping $120 million in market capitalization. PR Blockchain: Making Sense of Blockchain.

PR 100
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Say Goodbye to Old Communications

Rembrandt Communications

If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. Instead, make it as simple as possible for your target market to know what your message is and what action you want them to take.

Campaign 245
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Define the Mission of Marketing Communications. Marketing communications is a subset of the Marketing department’s mission. Audience(s), Message, Media, Messenger.

Marketing 310
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 159
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142