37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
The Next Web
JANUARY 31, 2014
Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. But if it’s you, your product or your business that’s on the receiving end, it can feel like you’re on a runaway train careering toward the edge of a cliff. Social media is your friend, despite what happened.
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YoungUpstarts
OCTOBER 17, 2018
Some social media platforms allow people to follow hashtags. For example, crowdspring helps entrepreneurs, small businesses, agencies, Brands, and non-profits with custom logo design, web design, print design, packaging design, product design, and even with unique business names and product names.
crowdSPRING Blog
OCTOBER 8, 2018
Hashtags make it easy for people to find your social media content, increase social media engagement, and help to attract new customers. And, some social media platforms allow people to follow hashtags. They rely on your own marketing to build momentum instead of piggybacking off of an established trending topic or campaign.
Duct Tape Marketing
SEPTEMBER 8, 2017
The biggest mistake of small business owners would be to follow the lead of big dogs adverting to barren business language in their marketing campaigns. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Put your ad campaigns into order.
crowdSPRING Blog
JULY 13, 2016
In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Please be very careful about what you do with this data (if you can even still access it).
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